On the highway of the Internet a great Domain Name is an electronic billboard, a very short classified ad, and a brief business card all in one.
     Though they are small, Domain Names continue to take an ever larger role in today's advertising and are actually advertising's nanotechnology or 'Ad Nano'.

     With many web sites on the same subjects with similar content and competing merchandise the advertising merits of domain names draw attention to specific sites, unique web pages, and independent information.
     Not confined to being advertising and marketing tools for business, Domain Names are quite diversified and can be applied to nearly any purpose imaginable.
     One Internet Domain Name allows the creation of an infinite number of Sub Domains and eMail addresses.
     A personal Domain Name is a ‘doorway to your future’, shows you are thinking, and not only that you may have a plan, but also an excellent Domain Name may even convey much about what that plan actually is.
     Domain Names are Internet addresses that never change no matter where the person or business they belong to may go.
     On today’s Internet a Domain Name connects its site to anyone, anywhere, in the world.

     A Domain Name is a way to identify and connect to a unique Internet address. A Domain Name is a key part of a Uniform Resource Locator (URL). Examples would be: www.DomainName.com and www.AdNano.com . A URL is the address of a set of information on the World Wide Web. This information can be the Web Presence for, a large corporation, a magazine or newspaper, an individual’s resume, a town or city, a shoe store, a private site for a club or the family, or anything imaginable.
      Starting in the early 1960s the U.S Government funded research to develop the technology of electronic communications networks. The early networks connected government, university, and research facilities. Into the 1970s this network grew and the methods to handle the transfer of "packets" of data were standardized into Internet Protocols.
      During the 1980s a system to handle the quickly increasing number of unique addresses on the Internet was developed. Each address with it’s own unique Internet Protocol (IP) number could now be indexed and addressed by a system called the Domain Name System (DNS). Names and phrases are more easily recognized and remembered than strings of letters and numbers, and the DNS (domain name system) connects these useful names with their dull, awkward IP (Internet Protocol) addresses.
      At first one organization handled the registration of Domain Names and a percentage of fees charged was returned to a fund to support and promote the Internet. In the 1990s, as the commercial value of the Internet became more widely applied and the number of registered names increased, the Internet became essentially self supporting. No longer was a large portion of the registration fee needed to maintain the Internet. Various practical reasons of scale led to the introduction of competition in the registration process, and today there are many Registrars of Domain Names all over the globe.
      These Registrars provide a service much akin to the registration of automobile license plates. An identifying name no-one else has is registered and can be kept as long as the registration is renewed. Domain registrations are made and renewed in one year increments and domains may be registered up to ten years into the future. While you cannot move a car's license plate number from one State's registration to another State's, you can move a Domain from one registrar to another, and any existing years of registration your Domain has left will not be lost in the transfer to the new registrar. A registrar has the responsibility to enter and maintain your Domain Name in the Domain Name System (DNS) so that someone, anywhere, can connect to the Internet Protocol (IP) address of your hosting provider's Web Server where your site's particular set of information is stored, and the packets of data then exchanged can be quickly routed to their destinations.
      While it is technically possible for your data to be stored on your own computer and accessed directly by users on the Internet, most Domain Names are set up to point to IP addresses of Web Servers which are connected to the Internet in such ways as to handle huge amounts of data at tremendous speeds. There are Hosting Companies with Web Servers which will host small web sites with minimal needs for less than $15.00 per year. Large busy sites with more complex and critical needs pay more, however competition has continually lowered the price of hosting to a level where other compelling factors of the marketplace overshadow the costs of maintaining a web presence.

     Domain Names get a chance to make a first impression.
      Advertising and Domain Names have much in common. Domain Names at their best are memorable and compelling, and at the same time are subliminal ads.
Domain Names are advertising's Nanotechnology, or AdNano.
      In ad terms a Domain Name is a ‘hook’, to appeal to some interest or belief of the viewer to induce them to investigate further. If possible a Domain Name should convey information about a site's purpose. Information such as what’s good about a product, and unique aspects of the site, the company, or the site's content are ideal starting points for developing a Domain Name. It is very good if a Domain Name can directly relate to keywords which describe your site. A Domain Name that relates important basic information about a site's content, and that is funny, clever, or in some way easily remembered is a superior name.
      While longer Domains can be effective memorable names, the ideal Domain Name is as short as possible. Typing in a long phrase may discourage potential visitors to a site. One typing error made while entering a Domain Name of any length will prevent a site from being found. Misspellings and common keyboard errors applied to popular web sites sometimes generate additional traffic for the correctly spelled site's owners and even sometimes for their competiton. Shorter names are less to remember, and take up less space in print ads. Names that are easy to spell, easy to say and make sense when related to their site are apt to be effective Domain Names.
      While a site's content, appearance, and ease of use are important factors affecting repeat visits, another very significant factor is often a memorable Domain Name. In a sea of similar sites offering similar products, information, or services, the recognition of a memorable Domain Name can be a major factor in maintaining a superior number of repeat visits.

      The uses of Domain Names have become so widespread and their benefit and utility is so multifaceted and diverse that any person, company, municipality, organization, or group can find at least one compelling reason to have a Domain Name.

      A Domain Name allows the establishment of a presence on the Internet and a permanent World Address.
      Domain Names are distilled advertising and in the latest technological terms are, Ad Nano, (advertising's nanotechnology). A well constructed Domain Name conveys much information in as short a space as possible and also is the address of where to find more about that information.
      Many Domain Names can be pointed to various pages on a web site, and thus bring many diverse interests to the appropriate content of the site.
      A Domain Name is portable and universal. A site's files can be moved from one hosting ‘server’ to a different host’s server and the same Domain Name will still connect with the data from anywhere in the world.
      Domain Names can connect to private sites. There’s no need to tell anyone other than the family or those in the club or group about a Domain Name. To exclude those who 'guess' your name by chance, a password can be required to enter a site.
      Each Domain Name is unique and is the property of those who have registered it. Names can be very valuable. Business.com and Altavista.com each sold for millions of dollars.
      With your own Domain Name you have a stage, a gallery, an arena to display your talent. Your portfolio, resume, or hobby can have a unique descriptive address on the web.
      Owning a Domain Name does not require you to have a web site. You can register or purchase a Domain Name now and start using it when you are ready.
      A Domain Name can just be used to enable a special eMail address. WhateverYouWant@YourOwnDomainName.
      Generally, unless the use of a domain name infringes on the rights of someone else who can show prior use or interest through copyright or trademark, once you register a Domain Name it is yours, you own it.

     The time to get a Domain Name is now, and the longer one waits to register a Domain Name the more likely someone else will have thought of it and it will be taken. Do not be discouraged if the Domain Name you have thought of is taken. If the present owner is not willing to sell, it is very likely an equally good Name can be found.

What are some ways to find a good name?

      As soon as a catchy name or phrase to identify your domain pops into your mind you should write it down. Examine the name closely, being as callous, skeptical, and ignorant as others may be when they see the name for the first time. The next step is to check if it is available and what other names exist which are close to the same or are misspellings of your potential Domain Name. Checking to see if there could be any conflict with holders of an existing trademark or copyright is advised. Ask close friends their opinion of a name before you purchase it. Others will have different perspectives and may see some problem overlooked due to your enthusiasm. Other than your own brain, sources of winning Domain Names are the many Domain Name resellers who list clever, memorable names which they have registered and offer for the right person to put to good use. When looking for a name for your site, browse through the lists of names at resellers for that special name and also for Domain ideas which may generate new thoughts.
      When marketing strategies and name configuration ideas appear, remember that the key is memorability.

      Dot Crucible has Domain Names available for use in Internet advertising and is adept at creating Ad Nano (domain names) for specific purposes. A browse through the domain names offered on our two domain sites may turn up just what you are looking for, and if nothing else will offer new perspectives for your search.
      The DotCrucible.com site is focused on those interested in advertising or launching an Internet business, lists a wide variety of domains by category, and provides useful tools and information for domain owners and entrepreneurs.
      At DomainPizza.com names for a variety of uses are offered 'pizza priced' by their size. You may also test a new Domain Name you have thought of for availability, register it at a bargain price from a most agreeable registrar (registrars have different terms and conditions), and find out who owns an existing Domain Name. A wide variety of names useful for blogging and personal email use can be found at Domain Pizza.

Both sites have handy, continually developing resource pages.
      We hope we can be of further assistance in the development and marketing of
your     Internet Ad Venture.